Eye-tracking technology in automotive industry

Authors

  • Jan Novotný Czech Technical University in Prague, Czech Institute of Informatics, Robotics and Cybernetics, Jugoslávských partyzánů 1580/3, 160 00 Prague 6, Czech Republic
  • Jaroslav Machan Czech Technical University in Prague, Faculty of Transportation Sciences, Department of Vehicle Technology, Horská 3, 128 03 Prague 2, Czech Republic
  • Adam Orlický Czech Technical University in Prague, Faculty of Transportation Sciences, Department of Vehicle Technology, Horská 3, 128 03 Prague 2, Czech Republic

DOI:

https://doi.org/10.14311/APP.2022.39.0049

Keywords:

eye tracking, customer interest, driver distraction, eye fixation

Abstract

The research paper „Eye-tracking technology in automotive industry“ describes the implementation of eye-tracking technology into the development of new vehicles and their decision-making process. This objective technology tracks the eye movement of a participant, detects where the subject is looking during an interval of an experiment, and thus offers a wide range of applications. It can be used to detect distractions while driving on a simulator under a certain workload or to record objective data during an otherwise subjective customer-oriented clinic.  In this topic, we evaluate areas of the vehicle which are the most interesting for customers, and therefore provide support and recommendations for new vehicle designs.

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Published

2022-12-15

How to Cite

Eye-tracking technology in automotive industry. (2022). Acta Polytechnica CTU Proceedings, 39, 49-54. https://doi.org/10.14311/APP.2022.39.0049